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Tips on Using Streaming Video on Blogs
One may have noticed that recently it became very popular for
both individuals and business companies to post streaming videos
on their blogs or online journals. Most people that are going to
be using a computer are fairly literate, but in some cases the individuals
are not. When they come to a blog, they can get some of the information
from the video and still be able to have a more dependable grasp
on the concept, as opposed to not being able to view the video or
read the blog. Secondly, many people do not have time during their
busy day to commit to reading. It is not very easy to read something,
and perform other actions at the same time.
Here are some tips on how to use videos on your blog for a commercial
1. Always offer a choice
Always give your visitors a chance to consciously decide whether
to click a link to view the video or not. Video streamed automatically
as long as visitors land on the page can be jarring and result in
2. Keep it low
For the most part, your visitors will be viewing your media streams
from their office desktops, so audio needs to be clear but unobtrusive.
This means you should avoid including large spontaneous crashes,
beeps, sirens, etc. Make sure the volume controls are obvious and
easy to use.
3. Make it short
Web attention spans - especially when it comes to video - are
even shorter than those for television viewing. If you really want
to get your message across, keep it as short as possible.
4. Make it navigable
When you need to run a long piece of video, simply break it into
manageable pieces and let the user navigate among them. This is
another way to put the user in the driver's seat and ensure
that the video is well-received.
5. Make sure it's necessary
Many people are tempted to run video just because they can, and
that's not a good reason. Video should add to your message or
present it in new, compelling ways. A talking head spouting a marketing
statement is not an example of compelling video content.
Like what you see?
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